19 Jan, 2007
Posted by: david In: Internet Marketing| Search Engine Optimization
There is a new concept being talked about in the web marketing industry. This new paradigm, dubbed the 80/20 rule of search, has sprung out of the realization that many of the earlier beliefs about search engine marketing are no longer true, or perhaps were never true in the first place.
When they were first [...]
12 Jan, 2007
Posted by: david In: Search Engine Optimization
Canonicalization is the process that search engines use to determine the best URL or website address when several different choices exist. This is a common issue that is predominantly related to home page files at the root level. For example, to a web user, the following URLs all appear to be the same:
www.yourdomain.com
yourdomain.com
www.yourdomain.com/index.shtml
yourdomain.com/default.asp
However, search [...]
If you’re a marketer, odds are you’ve been hearing a lot about SEO lately. But what exactly is it? And how does it work?
SEO, or search engine optimization, is the process of arranging a website’s content in a way that makes it a) easy for search engine “spiders” to read, and b) dense with [...]