E-commerce debuted in 1994 when the first banner ad was placed on the Web. Since then e-commerce has grown in leaps and bounds and today generates yearly sales in excess of $108 billion in the United States alone.
Introducing a shopping cart to your website can mean significant cost savings and added revenues. If you [...]
16 Feb, 2007
Posted by: lillian In: Internet Marketing| PPC Campaign
When paid search is done correctly, it can deliver the best results for your advertising dollar. However, it can be quite challenging and requires careful selection of keywords and phrases, expert copywriting for ads and landing pages, and in-depth analysis and testing of results.
Mistakes can cost your company dearly in bottom line profits, so [...]
Business owners are constantly looking for the most successful and cost-effective ways to grow their businesses and boost their bottom lines. So why are some businesses still not taking advantage of email marketing?
Studies show that the majority of adults who use the Internet have a positive attitude toward receiving email marketing communications, as long [...]
First announced in April 2006, Yahoo’s “Project Panama” promised a revamped paid search engine marketing platform that would eliminate its “open auction” structure in favor of the invisible bidding format already in use by Google, MSN, and Ask. Yahoo began Panama’s launch in December and plans to have all of its clients utilizing the [...]