Just when you thought you might be starting to understand how search engines compile their organic rankings, you stumble upon a new factor in the algorithm. While latent semantic indexing (LSI) isn’t exactly a new practice, it has been getting more attention as of late so we thought we’d take a moment to shed some [...]
In the days of spam-riddled inboxes, everyone has an opinion on how to raise the average conversion, the average sale, average open rate, or the average click-thru. Years of data from some of the best, and worst, companies who specialize in online marketing have been analyzed and published to help construct “best practices” for email [...]
Most of us are aware that in order to generate effective email campaigns, they must contain offers that are relevant to our customers. However, innovative teen eretailer Karmaloop recently took that knowledge a step further by giving their finicky consumers even greater control over the merchandise offers they get. By allowing their subscribers to select [...]