eMarketing blAWG

Think of it as an upgrade from the often pricey, frequently overlooked, and increasingly outdated YellowPages ad. Since many small companies do not have the resources to track clicks and would prefer to create sales leads in person or via telemarketing, local search engines offer a more practical option than Google’s AdWords and Yahoo’s AdSense. [...]

Do you know what your customers, ex-employees, and competitors are saying about you? The Internet allows information to travel faster than the speed of sound, so it’s important that you’re paying attention to online conversations about your company. Anything posted on the Internet about you can have a huge impact on how people view your [...]

With the explosion of online social networks during the past couple of years, it was only a matter of time before businesses got in on the action. More and more small businesses today are bypassing conventional methods of advertising and setting up their profiles on social networking sites like MySpace and LinkedIn. Social networking websites [...]

When paid search is done correctly, it can deliver the best results for your advertising dollar. However, it can be quite challenging and requires careful selection of keywords and phrases, expert copywriting for ads and landing pages, and in-depth analysis and testing of results. Mistakes can cost your company dearly in bottom line profits, so [...]

Business owners are constantly looking for the most successful and cost-effective ways to grow their businesses and boost their bottom lines. So why are some businesses still not taking advantage of email marketing? Studies show that the majority of adults who use the Internet have a positive attitude toward receiving email marketing communications, as long [...]

First announced in April 2006, Yahoo’s “Project Panama” promised a revamped paid search engine marketing platform that would eliminate its “open auction” structure in favor of the invisible bidding format already in use by Google, MSN, and Ask. Yahoo began Panama’s launch in December and plans to have all of its clients utilizing the new [...]

There is a new concept being talked about in the web marketing industry. This new paradigm, dubbed the 80/20 rule of search, has sprung out of the realization that many of the earlier beliefs about search engine marketing are no longer true, or perhaps were never true in the first place. When they were first [...]